east jersey old town village
MIDDLESEX COUNTY
The East Jersey Old Town Village paid campaign puts a spotlight on the annual events hosted at the Village.
Served as lead designer and creative director for the campaign, driving the vision for brand photography and developing an enticing visual strategy to engage with the community.
Digital Design
the media
the mediums
Digital Advertisements
Step back in time and experience exciting events at Middlesex County’s East Jersey Old Town Village.
the message
about the campaign
The primary goal of the campaign was to encourage locals and those in the surrounding area to visit East Jersey Old Town Village by drawing attention to the Village’s annual events.
Styled similarly to a movie announcement, ad copy is minimal and images are cropped tightly into the events and objects found at the village to create a sense of intrigue.
campaign stats
Paid campaigns ran from May 1 - September 30, 2023
and May 1 - October 30, 2024.
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Impressions: 1,043,589
Clicks: 24,041
CTR: 2.3%
Benchmark: 0.9%
Data Pulled 10/22/24
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Impressions: 1,309,865
Clicks: 45,034
CTR: 3.44%
Benchmark: 0.9%
Data pulled 10/22/24
© Middlesex County. All rights reserved.
Campaign photography by Jocelyn Brown.