recycling campaign

MIDDLESEX COUNTY

The Recycling Campaign is composed of three sub campaigns: Recycle Right, Don’t Litter and Recycling Events. Each is targeted at Middlesex County residents to inform them of County services and provide relevant recycling related information.

Served as lead designer and creative director developing distinct yet cohesive visual styles for each sub campaign.

  • Digital Design

  • Print Design

  • Animation

the media

the mediums

  • Digital Advertisements

  • Print Advertisement

the message

Learn more about County recycling services and how to recycle right.

Recycle Right OOH Advertisement

  • recycle right

  • don't litter

  • recycling events

  • recycle right

  • don't litter

  • recycling events

Campaign ran from March 7 - June 22

campaign stats

Recycle Right

Campaign ran from June 13 - August 22

  • Impressions: 1,282,447

    Clicks: 11, 673

    CTR: 0.91%

    Benchmark CTR 0.90%

    Data pulled 11/6/24

  • Impressions: 1,068,218

    Ad Plays: 307,517

    Data pulled 11/6/24

Recycling Events

  • Impressions: 1,109,423

    Clicks: 41,111

    CTR: 3.71%

    Benchmark CTR 0.09%

    Data pulled 11/6/24

  • Impressions: 139,151

    Clicks: 1,608

    CTR: 1.16%

    Benchmark CTR 0.30%

    Data pulled 11/6/24

  • Impressions: 587,757

    Ad Plays: 152,215

    Data pulled 11/6/24

  • Total Circulation: 52,916

    Readership: 233,200

    Print Insertions: 2

    Printed in the Star Ledger

    Data pulled 11/6/24

Don’t Litter

Campaign ran from April 25 - July 4

  • Impression: 1,044,656

    Ad Plays: 83,553

    Data pulled 11/6/24

© Middlesex County. All rights reserved.

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