MIDDLESEX COUNTY

bark rangers

Bark Rangers is an interactive activity book which encourages Middlesex County residents to explore County parks with their furry friends.

Served as creative director, driving the vision for the project and collaborating with team members to develop photography, illustration, and web assets; lead designer, designing the activity booklet and advertising collateral; and project manager, keeping the project on schedule, and co-developing a program distribution, awareness, and engagement strategy.

  • Print Design

  • Digital Design

the media

  • Logo and Branding

  • Printed Activity Booklet

  • POP Display

  • Digital Advertisements

  • Social Media

  • Web Page

the mediums

the message

Enjoy some time with your dog in Middlesex County parks.

  • "We loved the Bark Ranger program. We never would have discovered Scout's favorite park without it."

    Scout’s Hooman Jamie

  • "We have signed up with @middlesexcountynj to be a part of the #mcbarkrangers club!...We are very excited for this extra motivation to explore our new home even more!"

    Bella’s Hooman Ellen

  • "We had a lot of fun completing #mcbarkrangers and love seeing so may people discovering some of our favorite spots for humans and dogs to explore together."

    Monty’s Hooman Brandy

435 Bark Rangers Facebook group members

@bellawthubeenloca

@monty_.montgomery

@king.thelab

Shared on social with #MCBarkRangers

campaign engagement

Paid campaign ran from August 8 - October 17, 2024. Organic engagement ongoing.

Books Distributed

1,400

  • Impressions: 248,105

    Clicks: 1,624

    CTR: 0.65%

    Nextdoor CTR Benchmark: ~0.30%

    Data pulled 9/11/24

  • Impressions: 2,392,885

    Clicks: 35,678

    CTR: 1.49%

    Meta CTR Benchmark: 0.9%

    Data pulled 10/22/24

  • Impressions: 223,596

    Clicks: 6,323

    CTR: 2.83%

    Snapchat CTR Benchmark: 0.7-0.9%

    Data pulled 10/22/24

  • Bark Rangers stickers have generated 90,352 views

    Data pulled 9/13/24

© Middlesex County. All rights reserved.

Illustrations by Carlos Luna. Campaign Photography by Adam Brooks. Web Design assistance from Marni Salomon.

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