daytrip campaign

MIDDLESEX COUNTY

The Daytrip Campaign is geared at driving tourism to Middlesex County by encouraging those in NYC and the surrounding areas to stop by and experience Middlesex County parks, farms and other outdoor activities.

Served as lead designer and creative director for the campaign refresh developing campaign copy and creating a bold new look to grab the attention of a younger demographic.

Digital Design

the media

the mediums

Digital Advertisements

Visit Middlesex County for a day trip.

the message

about the campaign refresh

The primary goal of the campaign refresh was to target a younger Millennial audience living in NYC and the surrounding area.

Headlines are intended to resonate emotionally with the target audience by appealing to their drive to lead an exciting lifestyle. Seasonally themed images for each activity are styled to invoke intrigue with tight crops and inspire a sense of nostalgia with subtle color overlays.

campaign stats

Paid campaign ran from May 23 - October 26, 2024

Impressions: 192,673
Clicks: 7,989
CTR: 4.15%
Benchmark: 0.7 – 0.9%
Data pulled 11/14/24
Impressions: 6,373,676
Clicks: 5,876
CTR: 0.092%
Data pulled 11/14/24